LandKrpyt: Redesigning Trust in Blockchain Real Estate
Redesigned LandKrpyt Website, a blockchain powered real estate platform designed to make property transactions more secure, transparent, and accessible.
Landkrypt is a blockchain powered real estate platform designed to make property transactions more secure, transparent, and accessible. My role was to redesign the platform’s website so it better reflected its mission, connected with its audience, and encouraged user engagement especially from potential investors.
The Challenge
While Landkrypt had an existing website https://delightful-kringle-63db98.netlify.app/, it wasn’t aligned with the brand’s vision or the innovative, trust driven nature of the platform. The design felt generic, lacked clarity, and didn’t effectively communicate the unique value of blockchain in real estate.
My challenge was to:
Redefine the visual and structural approach to match the platform’s identity.
Make technical blockchain concepts feel clear and approachable.
Create a layout that would guide visitors naturally toward taking action.
My Approach
I approached the redesign with the goal of building clarity, trust, and engagement from the ground up.
Process:
Audit & Research – Reviewed the existing site to identify weaknesses, studied blockchain real estate competitors, and noted best practices in UX for trust-heavy industries.
Information Architecture – Reworked the site structure to create a logical, easy-to-follow flow from introduction to conversion.
Wireframes & Prototyping – Developed clean wireframes, then moved to high-fidelity mockups with refined typography, visual hierarchy, and brand-focused color choices.
Brand Alignment – Designed with Landkrypt’s mission in mind—balancing modern aesthetics with a professional, credible tone.
Result
The redesign transformed Landkrypt’s web presence into a clean, modern, and trustworthy platform that aligns with its mission. Complex blockchain concepts were broken down into simple, engaging sections, and the new layout now provides a clear path from awareness to action.
